SEMIOTICS

Semiotics - Roland Barthes

• the idea that texts communicate their meanings through a process of signification.
• the idea that signs can function at the level of denotation, which involves the ‘literal’ or common-sense meaning of the sign, and at the level of connotation, which involves the meanings associated with or suggested by the sign.
• the idea that constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation.